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    July 09, 2009

    GM goes beefcake gay, then pulls ad

    Posted by: Andoni



    GM developed an ad aimed at gay buyers with two hunky guys in briefs washing a Camaro (read the original story here) then without explanation while I was writing this post, pulled it from YouTube (read the subsequent story here). The ad was online, cute and entitled "Bumble Bee Boys in Briefs."

    Apparently, as the ad became more and more popular on YouTube (I would think this is the very purpose of an advertisement -- to be seen by as many people as possible), GM pulled it.

    My advice to GM: If you want to be our friend, you can't just be our friend in private, then disown us in public. Sorry it doesn't work that way. Our self esteem as a community has grown a lot since those days. If we are your friend only in private and not in front of everyone, we are not truly friends. Nice try GM, but get with the 21st Century. Meanwhile, I am not tempted to buy your products.

    P.S. Sorry for the fuzzy photo, but that's the only remnant left on the internet of the original ad where the two guys were teasing and spraying each other as the washed the car.

    UPDATE: GM explained the pulling of the ad by saying that it had not been properly vetted before posting. If all the people who were supposed to vet it had done so, it would probably never have been posted in the first place.



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    1. Lucrece on Jul 9, 2009 10:46:54 PM:

      It was deemed " in poor taste", meaning it didn't treat us like some abstract, asexual creatures.

      Switch it with gorgeous women, and it would've been in the fucking centerfolds of Maxim.

    1. Jake on Jul 10, 2009 9:08:07 AM:

      Why pull it? I would have loved to have seen that ad. Well, probably because they are predominantly making trucks and middle America, and some hot leather daddies I know, only seem to drive those trucks. Middle America wouldn't have appreciated it. The hot leather daddies on the other had...it would have made them go buy another GM truck!

      Too bad. I would have liked to have seen it.

    1. Chuck on Jul 10, 2009 3:55:04 PM:

      If all the people who were supposed to vet it had done so, it would probably never have been posted in the first place.

      Talk about adding insult to injury or biting the hand that feeds it? Gays don't buy and drive GM products?

      Fuck you, GM. I'm glad a bought an Expedition. And when I am ready for my next vehicle, you can bet your sweet bippie, it won't be a GM product!

      And to think that our gay tax dollars went to bail these homophobes out of their finacial mess.

    1. jimmyjazz on Jul 11, 2009 5:07:41 PM:

      Fuck GM. This is why I drive a Chrysler. Our self esteem as a community has seriously grown. I wouldn't be straight even if I could. I hold hands and kiss guys in public in my very conservative town and no one can do a damn thing about it.

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